Virgil Abloh, the founder of this seasons hottest brand, Off White is now the new artistic director for Louis Vuitton.
Louis Vuitton is one of the oldest and most powerful houses in the luxury business.
Virgil got his start consulting and designing for Kanye West. He then became the creative director of Off White, calling it his “moodboard”
Off White gained its power from Instagram and releasing “THE TEN”. Each sneaker could be resold for about $1500.
Virgil uses celebrity, music and digital hype. He will presumably make Louis Vuitton a more cultivated and relevant to the millennial generation.